This episode features an interview with Muffi Ghadiali on the subject of starting your own online business. Muffi Ghadiali is an adjunct professor at Stanford University where he teaches courses on Internet entrepreneurship, and has started several successful Internet companies himself. He says the biggest advantage of an online company is the low startup cost compared to a “brick and mortar” operation. But he also cautions that just putting items for sale on the Internet is no guarantee that they’ll start flying off the shelves. On the contrary, it takes just as much time and effort to study the market and research your customers and your competitors as it does for any other type of successful business.
Divided into 3 shorter segments
Segment 1 Muffi Ghadiali discusses the benefits of an online business
Segment 2 Muffi describes some of the challenges of creating on online company
Segment 3 Conclusion of the interview with Muffi Ghadiali